Würth and Karcher Sign Strategic Cooperation Agreement


——Inheriting German Quality and Developing Chinese Market

On December 5, 2019, a significant event took place in Karcher (Changshu) Center in Suzhou. On the occasion, Würth and Karcher, both well-known German brands, signed a strategic cooperation agreement, unfolding the first collaboration in the Chinese market between the two multinational companies that inherit German quality, and opening a new chapter in their development history.

Adhering to the concepts of "focusing on developing the Chinese market" and “We are the employees of customers", Würth has continuously expanded its product lines and explored new customer groups over the past 25 years in China, making the German brand grow rapidly in the Chinese market. These concepts coincide with those of Karcher, a German deep cleaning brand with similar values and pursuits, laying a solid foundation for the cooperation between the two sides.

Mr. Ralf Kircher (right), Craft General Manager of Würth (China), and Mr. Tang Xiaodong (left), President of Karcher Greater China

On the same day, Mr. Ralf Kircher, General Manager of Würth China's Crafts Departments, and Mr. Tang Xiaodong, President of Karcher Greater China, signed a strategic cooperation agreement in the presence of business representatives of both sides. They will work together to provide more professional and comprehensive support solutions through premium products. They are also going to continue expanding the markets in cities below the third tier, and get to know and cater to Chinese users better by bringing them high-quality products and service featuring German style.

The strategic cooperation will surely boost both sides to realize win-win results and score even greater achievements in the future.