Würth China Signs Exclusive Strategic Partnership Agreement with UAP Auto Union


On September 17, 2020, Würth (China) Co., Ltd. (hereinafter referred to as "Würth China") and UAP Auto Union E-Commerce (Shandong) Co., Ltd (hereinafter referred to as "UAP Auto Union") held a signing ceremony of exclusive strategic partners in Ji'nan Office of UAP Auto Union. The two sides will integrate and exploit their own edges and resources in the auto aftermarket, jointly build standardized auto repair stores, enhance the brand image and expand the end customer base.


Mr. Cliff Wang, Vice President of Würth China-Sales, and Mr. Wang Guoqiang, General Manager of UAP Auto Union, signed the exclusive strategic partnership agreement. The two sides will share resources without reserve. Würth provides complete product lines and German car-care service as well as its operation rules, while UAP Auto Union shares its premium car-care service. By empowering each other, the two sides are to realize win-win outcome and accelerate mutual development.

According to the agreement, UAP Auto Union will officially become Würth China's exclusive auto repair dealer partner in Shandong, Tianjin and Beijing, and the two sides will establish closer and in-depth cooperation in the auto aftermarket.

In the days to come, Würth China is committed to building a solid alliance in the auto aftermarket, unite with dealers from all over the country for cooperation and development, channel construction and share achievement.