Würth China and Guangzhou Youpei Sign a Strategic Partnership Agreement, Aiming at In-depth Cooperation


On September 17, 2020, Würth (China) Co., Ltd. (hereinafter referred to as Würth China) and Guangzhou Youpei Automobile Products Co., Ltd. (hereinafter referred to as "Guangzhou Youpei") held an exclusive strategic development meeting at Würth Shanghai Kangqiao Office. During the meeting, both sides reviewed and recognized the existing cooperation mode, and reached an agreement to upgrade and expand the future cooperation.

Würth China and Guangzhou Youpei started cooperation at the end of 2019 as the beginning of Würth China's channel layout. This year has seen remarkable results. Both sides went beyond Guangdong by adopting omni-channel distribution strategy in many regions across the country, especially established a strong sales network in the southern region. After several months of discussion and strategic formulation, Guangzhou Youpei has shown great competitiveness, which has been highly valued by Würth China and even Würth Group at large. The two strategic partners will continue to empower high-quality terminal stores under the integration of store standardization construction, professional maintenance, operation and maintenance capabilities and big data platform resources, so as to jointly create a professional brand image and enhance Würth Group's market influence.


After this strategic upgrade, Guangzhou Youpei will officially become Würth China's exclusive auto aftermarket dealer partner in Guangdong. It will open a new cooperation mode, and make concerted efforts to introduce Würth's extensive German product line into the Chinese market. At the same time, Würth Group will build a bridge of cooperation between German product engineers and R&D team and Guangzhou Youpei, aiming at establishing a closer and more in-depth cooperative relationship in the auto aftermarket.

During the meeting, Guangzhou Youpei visited Würth China with several powerful partners, and visited Würth Group's supply chain center in Greater China, which is located in Haiyan, Zhejiang Province. The two sides had discussions on further deepening the cooperation. Würth China management has given positive comments about the performance of Guangzhou Youpei , and said that it would continue to give more strategic support to Guangzhou Youpei. It also expressed full confidence in Guangzhou Youpei’s future performance after the strategic upgrading. In the future, Würth China will continue to actively build automobile aftermarket alliance and cooperate with dealers to realize extensive consultation and cooperation, joint contribution in channels and shared benefits.

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